Guides
GEO and AEO Guides
Operator-facing explainers and workflows for understanding and improving visibility in AI-generated answers.
Content Citability Checklist
A checklist for making pages easier for AI answer systems to understand, cite, and reuse.
GEO Audit Workflow
A step-by-step audit workflow for checking brand visibility, citations, and answer quality.
GEO vs AEO
A concise comparison of generative engine optimization and answer engine optimization.
GEO vs SEO
How GEO differs from traditional SEO and where the two practices reinforce each other.
How AI Citations Work
A practical guide to the role of citations, source attribution, and evidence in AI answers.
How to Measure AI Visibility
A practical measurement workflow for prompts, AI answers, citations, competitors, and visibility changes.
What Is AEO?
A practical definition of answer engine optimization for teams adapting content to direct answers.
What Is AI Visibility?
AI visibility is how often and how accurately a brand appears inside AI-generated answers.
What Is GEO?
A practical definition of generative engine optimization and how it changes search visibility work.