Glossary

GEO Glossary

Clear definitions for the terms operators encounter when measuring and improving AI answer visibility.

AEO means answer engine optimization, the practice of making content ready for direct answers.

An AI citation is a source reference attached to a generated answer or search response.

AI share of voice compares how often a brand appears against competitors across AI answers.

AI visibility is the presence, accuracy, and prominence of a brand inside AI-generated answers.

An answer engine returns direct answers rather than only a ranked list of links.

Citation tracking records which sources AI answer systems cite across prompts and topics.

GEO means generative engine optimization, the practice of improving visibility in AI-generated answers.

Prompt tracking repeatedly measures how AI systems answer a defined set of questions.

Source attribution identifies which source an answer uses or cites for a claim.