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Content Citability Checklist

A checklist for making pages easier for AI answer systems to understand, cite, and reuse.

Citability is the practical quality of being easy for an answer system to use as a source.

Checklist

• Put the direct answer near the top of the page.
• Use clear headings that match natural buyer questions.
• Name entities consistently.
• Add dates to time-sensitive claims.
• Separate facts, examples, and opinions.
• Include comparison tables when a user needs to choose.
• Link related definitions, categories, and workflows.
• Avoid unsupported superlatives.
• Keep pricing, platform, and feature claims current.

Review rhythm

Review high-intent pages every quarter or after major product/category changes. For tool and comparison pages, record the last review date and avoid publishing claims that have not been checked.