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GEO Audit Workflow

A step-by-step audit workflow for checking brand visibility, citations, and answer quality.

A GEO audit checks how AI answer systems describe a brand, category, and competitors today.

Audit steps

1. Choose the category, markets, and buyer intents.
2. Build prompts for definitions, vendor lists, comparisons, and problem-solution questions.
3. Capture answers and visible citations.
4. Tag brand presence, competitor presence, recommendation order, and answer accuracy.
5. Review cited sources and missing sources.
6. Map content or source gaps to improvement tasks.
7. Re-run the same prompts after changes.

Evidence to keep

Keep the prompt, answer text, AI system, capture date, cited URLs, brand mentions, and notes about errors. This makes later comparisons possible.

Output

The output of a GEO audit should be an action list, not only a score. Good audits identify which source pages, category explanations, comparison assets, and external references need to improve.